PREKSHA SHAH




SOBER 
CURIOUS
Collaborating with O-I Expression, specialists in glass 3D printing, to design a non-alcoholic drink that embodies my personality. This unique partnership aims to blend taste and style, using innovative glassware to visually tell my story.
MY CONTRIBUTIONS CONCEPT
NAMING
PACKAGING








Sober Curious, a non-alcoholic tequila brand, empowers individuals to make mindful choices about alcohol consumption. As someone on this journey myself, the brand aims to inspire others to resist peer pressure and embrace a lifestyle that stands out from the norm.





INSTITUTE - UNIVERSITY OF ARTS LONDON, TUTOR - PEARL SUN,  DESIGN & CONCEPT - PREKSHA SHAH, 3D DESIGN - KAI YANKAI


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