BRANDING
ANIMATION
COPYWRITING
This may come as a surprise, but Gen Z is a generation of
readers. One of the popular responses from our interviews
was, "I wish I could read more". There is a strong desire among Gen Z to read more frequently and consistently, for reasons such as stress reduction, personal growth & entertainment. They want to be an expert at consistency.
As popularized by Malcolm Gladwell: The Story of Success,
to become an expert at anything, you need to put 10,000 hours into it. However, given the busy lifestyle of Gen Z, dedicating 10,000 hours is too much, so what about 10,000 words every day? 10,000 words are approximately 20 pages. By consistently reading 20 pages each day, they can complete about 20 to 24 books in a year.
For Gen Z, gradients have taken on a new level of fascination. This fascination with gradient colour reflects the generation's desire for constant progression, growth and evolution. The moon's phases of waxing and waning have long been recognized as representing time, change and recurring patterns. Similarly, reading habits involve through the passage of time, the possibility for change, and a constant supply of new stories.
As the reader flips pages, the ring does the counting by tracking the hand gestures. You can keep a count of how many pages you have read with this ring!! So, Flex your feat through this androgynous circular signet ring.
To keep track of your daily progress, we have Penguin’s 10,000 words tracker, a 365-day poster. Read 10,000 words and remove the perforated shapes. Gen Z wants to flaunt, and this can sit proudly on their walls, day by day, little encouragements poke through, cheering them on. If there’s one thing they know how to do, it’s make something their own.
They are always looking for suggestions on what to read next. To help them diversify their reading and complete their yearly goals, we have Book Tastings. Book Tastings contains 10 book excerpts from famous books that will help them decide to pick their next book every month.
INSTITUTE - UNIVERSITY OF ARTS LONDON, TUTOR - PAUL JACKSON, DESIGN & ANIMATION - PREKSHA SHAH, ALMA & SETYA ADI BAWANA, 3D DESIGN - SHREYA TAWADE.