HOLIThe brief aimed for a deep dive into colour exploration, uncovering intriguing findings. The objective was to create an engaging outcome through visual experiences. Holi, named after the Indian festival of colours, has a mission to provide relaxation amidst busy schedules, promoting a sense of peace. The brand philosophy emphasizes that happiness is the only tax required in this space.
CONCEPT
NAMING
BRANDING
UX DESIGN
DIGITAL DESIGN
Derived from the ‘O’ in the logo, the circular motif permeates the brand’s essence. The undefined, fuzzy shape exudes warmth, evoking feelings of love and comfort, instilling calmness and affection. The website features soothing moving gradient circles, inducing a sense of calm and affection.
INSTITUTE - UNIVERSITY OF ARTS LONDON, TUTOR - IAN CAR & JUNE MINEYAMA, UX DESIGN AND BRANDING - PREKSHA SHAH, INK VIDEOS - MADHURIKA BHOSALE.