EXED
For the 10th anniversary of the ExEd conference at UAL, I designed an exciting rebrand for the celebration while honouring its iconic radials. This conference is tailored for UAL's esteemed staff and promises an enriching experience with a diverse array of session formats and ample opportunities for socialising and networking."
REBRANDING
BRAND STRATEGY
BRAND IDENTITY
MOTION GRAPHICS
DIGITAL DESIGN
exed 2023exed 2022exed 2021the rebrand
I wanted to make the radials the prime element instead of just being used as a decorative element. So, I thought to go ahead with the dynamic rebranding, which represents the event and the UAL tutors.
DYNAMIC
01.
(of a process or system)
characterised by constant change, activity, or progress.
02.
(of a person) positive in attitude and full of energy and new ideas
animation
Overall, the bold radials, bright colours, and minimal look with a touch of black make the rebranding appear very diverse, bold, fresh, and welcoming.
CLIENT - UNIVERSITY OF ARTS LONDON, DESIGN & CONCEPT - PREKSHA SHAH, MANAGER - KRIS STAPLETON